ONEPLUS QUADRUPLES SALES IN EUROPE IN Q1, TWO THIRDS OF THE REVENUE COMES FROM THE FLAGSHIP SERIES
OnePlus is hovering in Europe – the employer posted a 388% boom in income in the first quarter of 2021 in contrast to remaining year, income from the place elevated with the aid of 286%.
The OnePlus flagship models, which include the new 9-series, accounted for 65% of revenue. The OnePlus 9 Pro was the best-selling smartphone on launch day on Amazon France and Spain. But the mid-range Nord collection is proving to be a pivotal section of the company’s strategy.
Based on Counterpoint data for the ultimate quarter of 2020, the OnePlus Nord was the highest-selling Android in Finland, which helped the business enterprise end up the chief in the $250-$400 segment. In Denmark, it used to be the most popular 5G Android in the identical $250-$400 section (it used to be in second place once you consist of 4G Androids). OnePlus managed to area out Xiaomi and Huawei in each countries.
Going back to Q1 2021, North Europe is OnePlus’ best region on the Old Continent, it contributed over 30% of the revenue and is followed by West Europe. The Top 3 individual countries were the UK, Germany and Finland. The company is happy with its growth in Central and Eastern Europe as well, with expanding presence in Poland and Romania.
There are now 3 million OnePlus users in Europe, out of 10 million globally. It credits its success to strong sales of 5G devices in the €400-500 segment, partnering up with local retailers and carriers (Amazon, Elisa, Telia, Deutsche Telekom), expanding to new markets and adding new products to its portfolio.
And, of course, its fans. As a way of saying “thank you”, the company will offer deals on the OnePlus 8T and the Nord starting on May 3.